Promotional Excellence — Recognition

SWAG With a Purpose

• Holly Polston • Recognition • Recruitment • Retention • SWAG

SWAG gets a bad rap. For many people, it means the "stuff we all get" at a conference: a pen, a tote bag, a T-shirt or another branded item that eventually gets tossed in a drawer. That’s not how we see it. At Garment Graphics, SWAG stands for Strategic Ways to Achieve Goals. We believe branded products should have a purpose. They should help you accomplish something—not simply put your logo on another item. Start With the Goal, Not the Product The best SWAG starts with a simple question: What are you trying to achieve? Maybe you’re trying to attract...

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Why Pet Gifts Belong in Your Promotional Strategy

• Holly Polston • Client Appreciation • Q4 Gifting • Recognition

Why Pet Gifts Belong in Your Promotional Strategy

For many people, pets aren't just pets—they're family. That makes them an interesting opportunity for companies looking for promotional gifts that feel personal, useful and a little less predictable. Consider this: 95 million U.S. households owned at least one pet in 2025. And Americans continue to spend heavily on the animals they share their lives with. The U.S. pet industry reached $158 billion in spending in 2025, with spending projected to reach $165 billion in 2026. The numbers make one thing clear: pets are a significant part of American households—and that makes pet-friendly promotional products worth considering. Pet Gifts Tap...

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The Best Holiday Gifts Aren't the Most Expensive—They're the Most Useful

• Holly Polston • Customer Engagement • Engagement • Marketing • Recognition

The Best Holiday Gifts Aren't the Most Expensive—They're the Most Useful

When it comes to holiday gifting, it's easy to get caught up in finding something flashy or impressive. But the gifts people remember—and actually keep—aren't always the most expensive.

They're the ones that become part of everyday life.

 

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Why Recognition Belongs in Your Q4 Strategy

• Holly Polston • Employee Programs • Performance Apparel • Recognition

Why Recognition Belongs in Your Q4 Strategy

Michael Scott may have gone overboard with the Dundie Awards, but he understood one important truth: people like to be appreciated.

"A lot of the people here don't get trophies very often." — Michael Scott

As ridiculous as the Dundie Awards may have been, Michael Scott had a point. Most employees and clients aren't receiving awards on a regular basis, but everyone appreciates being recognized.

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What's Hot for Recognition and Reward programs?

• Scott Polston • Recognition

What's Hot for Recognition and Reward programs?

One of our favorite suppliers has some great information on recognition in 2018. See the article

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