Promotional Excellence — SWAG

A pen can be the dependable item someone reaches for during a meeting. A branded shirt can help a group feel like a team. A tumbler can keep a brand in someone's daily routine. And a premium gift can make an important milestone feel a little more special.

That's what makes promotional products interesting: the best product isn't necessarily the most popular one. It's the one that makes sense for the goal.

Some SWAG mistakes are scarier than others.

Ordering a promotional product without a clear purpose, realizing you ordered way too much, or discovering a typo after everything has been printed can turn a simple project into a costly headache.

The good news? Most SWAG nightmares are preventable.

From Giveaway to Experience: Why Brand Activations Are Changing Promotional Products Promotional products have always been an effective way to put a brand into someone’s hands. But as the promotional products industry continues to evolve, brands are finding new ways to make those products more meaningful. Instead of simply handing someone a branded item, more organizations are creating experiences that encourage people to interact with the brand. That is where brand activations come in. A brand activation is an experience designed to get people actively involved with a brand. It can take many forms, from product customization and interactive games...

SWAG gets a bad rap. For many people, it means the "stuff we all get" at a conference: a pen, a tote bag, a T-shirt or another branded item that eventually gets tossed in a drawer. That’s not how we see it. At Garment Graphics, SWAG stands for Strategic Ways to Achieve Goals. We believe branded products should have a purpose. They should help you accomplish something—not simply put your logo on another item. Start With the Goal, Not the Product The best SWAG starts with a simple question: What are you trying to achieve? Maybe you’re trying to attract...