One of the biggest trends we’re seeing in event and display marketing right now? Simplicity that feels intentional.
Recently,Next Level Apparel won gold in the 2026 Hermes Creative Awards for Trade Show/Exhibit Promotion thanks to their sleek, retail-inspired booth design. Instead of overwhelming attendees with excessive signage or cluttered displays, they focused on creating an open, barrier-free experience that felt approachable, interactive, and true to their brand.
Their exhibit proved something important: effective displays don’t have to “do the most” to make an impact. Clean layouts, thoughtful flow, and intentional branding often create a stronger experience than overcrowded spaces packed with messaging.
Another standout element was sustainability. The booth was built with modular, reusable components that could adapt across multiple events—showing that smart design can also be practical and cost-effective long term.
It’s a great reminder that successful event displays should reflect your brand first. Whether it’s a trade show booth, pop-up display, backdrop, or branded event setup, the goal is creating an experience that feels cohesive, inviting, and easy for people to engage with.
Read the full article from ASI here: Next Level Apparel Wins Award for Trade Show Exhibit Design