The best promotional products don't stop working after they're handed out—they continue creating impressions every time they're used. That's why travel-related products can be such a smart investment.
According to Expedia's Passenger Preferences Index, travelers rank water, mobile devices, and prescription medications among the items they consider most essential when flying. Those findings highlight an important principle: when a product serves a real purpose during travel, it's more likely to be used again and again.
That idea aligns with research from the Advertising Specialty Institute (ASI), which measures the average lifetime impressions generated by promotional products. The more often an item is used, the more opportunities your brand has to be seen.
|
Travel Moment |
Branded Product Opportunity |
Average Lifetime Impressions (ASI) |
|
Staying hydrated |
Water bottles or insulated tumblers |
Drinkware: 1,300 impressions |
|
Keeping devices charged |
Mobile power banks |
Power Banks: 1,800 impressions |
|
Staying healthy on the road |
First-aid kits, wellness kits, pill organizers, hand sanitizer |
Health & Safety: 4,000 impressions |
|
Navigating airports and conferences |
Backpacks, totes, duffels, laptop bags |
Bags: 4,900 impressions |
|
Traveling comfortably |
Branded T-shirts |
T-Shirts: 3,500 impressions |
|
Adjusting to changing temperatures |
Branded fleece or jackets |
Fleece & Jackets: 9,000 impressions |
Notice a pattern? The products that become part of someone's travel routine are often the ones that generate the most long-term brand exposure. A water bottle is refilled throughout a trip. A power bank keeps a phone charged during long travel days. A backpack travels through airports, hotels, meetings, and conferences. And a favorite jacket may be worn for years after it's received.
Instead of choosing a giveaway that's quickly forgotten, consider products that solve everyday travel needs. Useful travel gear doesn't just make the recipient's journey easier—it keeps your brand visible long after the event is over.
With more than 30 years of experience helping brands stay visible, we know how to pair the right products with the moments when they'll make the biggest impact. From travel gear to apparel and everything in between, we can help you choose promotional products that are useful, memorable, and built to keep your brand in view.
Sources: Expedia Passenger Preferences Index (Northstar Research) for traveler preferences; Advertising Specialty Institute (ASI), 2023 Global Ad Impressions Study for average lifetime promotional product impressions.