Viral promotions have become a widely known successful way to produce “word of mouth” advertising. This form of advertising presents the product to their audience without letting them know they are blatantly being sold a product. This stealth marketing helps to entice potential buyers and spreads by conversation, messages, social sites, and any other form of media. Sites like Facebook, Twitter, and even LinkedIn are perfect for sharing exciting and fun content. Instead of presenting buyers with a message, they make media the message.
Several attempts at viral marketing have been launched using website YouTube. By using media which is not actually intended to integrate marketing, products are slipped into video in various ways. One successful attempt marketed a new type of blender. In their videos, the owner of the company BlendTec, Tom Dickson, would proceed to discover which every day object could withstand the torments of the blender’s blades. The videos would always demonstrate the blender’s superiority over everything from electronic devices to glow sticks. For instance, check out the video below (glow sticks). People will want to show their friends a video like this, not because the blender is incredible powerful, but because glows sticks being blended looks pretty cool. However, through this spread of the video, BlendTec also becomes known for their great blenders.
In other forms, companies recruit mob like crowds for planned events. The theory is that having large groups of people to present a product will show a the population feels a certain way about something, and that everyone should too. These events tend to be talked about because of their enormous nature. Events like Flashmobs have only grown in popularity recently. Videos of these groups also tend to be spread around at the speed of light on the internet.
Promoting products which are about to be released is also a proficient approach. The pre-release hype adds to the spread of awareness of the products. Often with upcoming electronic devices, small bits of information are purposely leaked. This information is made to look as though it was an accident and conversed over extensively.
All these forms are intended to make the target audience excited enough about the product to share about it with friends. Stealthily presented, these marketing launches once went unnoticed, but slowly awareness of what is placed in your head is becoming greater. The majority of the population now can see when they are being duped which renders this form of marketing less effective. However, in the same way, the use of the population as a marketing device is incredibly successful.
This blog has talked about and featured all kinds of promotional products, some typically and some unorthodox.
The products were going to talk about today are all apparel items, nothing is particularly special about the products themselves (besides maybe the fact they are the highest quality performance apparel one can find). What is impressive is the amazing amount of money people are paid to wear these products.
If you’ve watched any recent big golf tournaments, certain golfers, such as John Daly, Adam Scott, and Graeme McDowell almost look more like Nascar drivers than golfers. They’re hats alone have four logos on them, they have embroidery on the sleeves and chest of their polo shirt,they’re pants have at least one logo as well as their golf bag.
Of course, if your John Daly, that logo on the pants might be replaced with something much more absurd. The pants John Daly wears below are to spread prostate cancer awareness.
Of course, with the amounts of money these golfers are making off sponsorships, who can blame them? It’s no secret that sponsorships are the key to making huge amount of money on tour. In 2010 the average winnings of the top 250 golfers was about $1.1 million. A high profile golfer will make ten times that in sponsorships.
A golfer than puts a logo on his left sleeve can make about $1,000,000 with that logo alone. The opposite sleeve will generally go for much less, usually about 10,000 dollars. If you’re a left handed golfer, the right chest becomes the million dollar logo. This is because for left handed golfers, their right sleeve is more visible during their swing.
A logo on the front of a hat will go for around 100,000 dollars. For the average professional, the side of the hat will go for half that, and the back of the hat will go for a 10th of that.
A left chest logo can get a golfer around $250,000. A logo on a bag will generally go for around $75,000.
Of course, if your the infamous golfer whose name is bigger than the sport itself, then you only really have to wear one logo. That man is of course Tiger Woods, and he brings in upwards of $20 million for using all things Nike Golf.
So the question becomes, is it worth it? Are companies seeing a real return for their sometimes multimillion dollar investments on golfers? What do you think? Leave us a comment down below.
If your looking for custom golf apparel at prices much more reasonable than 1,000,000 dollars, check out our website. Click here for more information on some of our polos geared toward athletics. We can customize any polo with our own in house embroidery giving it a professional look that sticks out from the crowd.
Also, if you’ve never seen Charles Barkley Swing, here is a little treat (skip ahead to 50 seconds in to the the actual swing).
We are not lying when we say that this is one of the coolest promotional products we have ever seen. As the title says, this pen is not only a pen, but also has a high intensity led flashlight and red dot laser pointer in the pen. Many groups giveaway pens, laser pointers, or flashlights, why not give away all in one? And just in case you were wondering, it doesn’t cost as much as you might think. Contact us at 520-544-0529 if your interested in this amazing product.
Product Name : TRIPLE ACTION PEN, LED LIGHT & RED LASER POINTER
Code : PLLD
Twist retractable ballpoint pen with white LED light and red laser. Lithium batteries included. German ink used in all pens. Black ink.
Product Details :
Silver barrel and push button with black rubber grip and trim.
This new product is a great an inexpensive way to market to your customers. Recently we had a short post about stadium cups. These are essentially the same product in the same price range, but with an exciting twist. When these clear cups are filled with cold water, they change to be either red, green, or yellow. Just check out the video below!
17 oz cup that changes color when cold liquids are added.Intended for cold liquids only.
Product Details :
Frosted/red, frosted/blue, frosted/green.
Price includes a 1-location, 1-color imprint only.
This blog is a little different from the typical. Today were featuring a video from the experts at PPAI. Marketing and advertising can be difficult. Check out some surprisging statistics about the power of promotional products in the video below.
If your interested in purchasing effective promotional products for your next marketing campaign let us help! You can visit our website at Garmentgraphics.net or give us a call at 520-544-0529
Chances are, you’re already aware that October is Breast Cancer Awareness Month. However, you probably aren’t aware how the month was kicked off in Tucson. October 1st, at the Park Place Mall, a group of about 100 people danced in a flash mob to Celebration by Kool and the Gang. Besides breast cancer awareness, the mob was also attempting to raise awareness for all other types of cancer in honor of Live Strong Day, which is October 2nd. The flash mob was organized by LIVESTRONG and the Susan G. Komen for the Cure Foundation and was named Dancers Against Cancers. The two groups joined with Fred Astaire Dance Studio to teach the crowd of cancer survivors and supporters the dance. The group of 100 strong met several times during a six week period in order to prepare for the final dance. Check out this video of the Dancers Against Cancers flash mob.
This event was close to the hearts of us at Garments Graphics because we had the opportunity to print and donate all the shirts used in the flash mob. We were glad to be able to support such an important cause, particularly in the month of October. We feel lead to help local causes within of community. If your interested in seeing news and other information from Garment Graphics, like us at http://www.facebook.com/garmentgraphics.
Chances are, you’ve seen a Quick Response (QR) code at least once in your life. They tend to look a lot like this:
The codes are already very popular in places like Japan and Korea, and in the past few years QR codes have begun to gain a foothold in American advertising. Since then, the codes have shown up on billboards, television, and even as tattoos (see video below).
The idea of a QR code seems great. In theory, “scanning” the code with your smartphone camera should tell your phone to do a certain task. For instance, the QR code above should take you to the Garment Graphics Facebok page (though QR codes don’t tend to scan well on computer screens). Unfortunately, like most things in life, it’s not that simple. QR codes have been plagued with issues. Before you can even use QR codes on your cell phone, you must first manually download the correct application. For instance, Microsoft “Tags”, require a different application to be scanned correctly than a regular QR code. Even if you have the right application, there is no guarantee that the camera will correctly recognize the code.
Of course, others will argue that QR codes are here to stay. According to them, QR codes are actually quite simple and convenient. As more and more people use smartphones and internet access become more prevalent the QR codes will only grow in popularity and convenience.
Google seems to side with the argument that QR codes will quickly die out. Instead, they have begun using near-field communication (NFC) chips. Essentially, NFC chips accomplish the exact same thing a QR code does. The difference? All you have to do to access a NFC chip is hold your phone up next to it.
Nonetheless, QR codes still have they’re supporters. One of the main arguments for QR codes lies in its low cost for business. A QR code requires nothing more than a piece of paper to print it on. That seems much more realistic for a local business to put a QR code in an advertisement than a NFC chip. So, chances are, while NFC chips may thrive for national business like Google, its unlikely local companies will begin using NFC chips very soon.