Client Information: A local advertising consultant company.

Objective: To provide the sales force with a tool to secure appointments with prospective customers and generate interest and excitement from current accounts.

Solution: Making an instant and amusing impression, the company offered its independent sales partners a three-phase, direct mail campaign that could be easily personalized. The first mailing was a custom-designed cereal box including a letter, a catalog and, continuing the breakfast theme, a banana stress reliever. One week later a second mailing was delivered containing a business card and an imprinted egg stress reliever with the message to recipients the sales rep has been “egg-specting” a call. Finally, a third piece was mailed: a chicken stress reliever and letter. The light and sunny campaign was well-received and delivered not only with laughs but also with a persuasive demonstration of the firm’s creativity and humor, resulting in an overwhelming positive response from recipients.

Result: Several sales partners have been asked to quote and help design a similar campaign for their customers and prospects. Participating sales partners saw an average sales increase of 27 percent during the two months following the launch of the program.

This new T-shirt comes from Port & Company. All-American is exactly how it sounds. This T-shirt is made completely in America. Besides being insanely comfortable, it also features a pocket over the left breast. Besides black, red, and royal, the shirt also comes in atheletic heather, navy, safety green, safety orange, and white. Check out the product specs below or click here for more information.

Our All-American Tee is 100% made in the USA. From the cotton to the fabric manufacturing to the finished tee, it’s completely grown and created by American farmers and workers.

• 5.5-ounce, 100% cotton
• Shoulder-to-shoulder taping
• Coverseamed neck
• Left chest pocket
• Double-needle hem
• Safety Orange and Safety Green are 50/50 cotton/poly and are compliant with ANSI/ISEA high visibility standards

1. Comfort – Performance fabrics are some of the most comfortable clothing items available. Whether it be a T-shirt, polo, jacket, or other item, you can be sure that if it’s made out of a performance fabric, it will be comfortable. These fabrics can have special materials that allow for more breath-ability or moisture wicking to keep you dry.

2. Color Fast – Almost all performance fabrics have at least some polyester in them. One of the best things about polyester is its ability to retain color. Unlike cotton or other fabrics, performance fabrics will retain colors so they can stay bright and bold.

3. Easy Care – Performance fabrics takes little to no upkeep. They can be washed and dried right at home and can come out of the dryer immediately looking great and wrinkle free.

4. Popular Fashion – As mentioned above, performance apparel is one of the fastest growing trends in clothing today. Performance wear is not just for the gym anymore. The trend looks like it will be staying around for a while. Performance apparels are youthful, athletic, and popular.

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