Garment Graphics

Case Study: T-Shirts

February 21st, 2012

Film Can Client Information: A film processing and post-production company.

Objective: To increase and develop trade show traffic in order to establish an industry presence and identity with independent filmmakers.

Solution: After securing a booth at an Austin, Texas film festival and conference, Dallas’ Video Post and Transfer wanted to ensure high traffic and a strong identity with the independent filmmaking community. Empty film cans are usually discarded, but Video Post used them at the conference to package T-shirts and company collateral materials. The cans, displaying the company logo and message, served nicely as festival mementos and were most likely displayed as souvenirs after the show.

Result: The booth quickly became known among the filmmakers at the tradeshow as a great place to get a cool, free T-shirt. The company reports a new business increase of over 200 percent above any previous show.

Posted in Uncategorized | No Comments »

The Power of the Perfect T-Shirt and Perfect Goal

February 21st, 2012

T-Shirts are the most popular promotional product on the market, and for good reason too. When someone wears a t-shirt with a company logo, they become a walking talking billboard for that organization. Selecting the right t-shirt can be difficult, but it can also yield substantial results if chosen correctly. Many things can, and should be, considering when selecting a t-shirt including budget, t-shirt material, the type of printing, and style. However, before any of this should be considered, first, you have to decide on your goal.

Perhaps the goal of the shirts is to spread awareness of a disease or other social problem. Many “causes” have their own colors, like pink for breast cancer awareness. Garment Graphics printed bright yellow shirts for a flash mob group called “Dancers Against Cancers”. The flash mob was very successful in part because of the bright and colorful shirts that made the group unified and noticeable. Perhaps your company is trying to introduce a new product or service and wants to use shirts to spread knowledge about the product. Then the important thing to focus on might be a bold and clear design that effectively communicates information about your new product. If you’re looking to motivate employees and boost productivity in the workplace, then the most important thing to focus on might be getting a high quality, extremely comfortable shirt that employees love to wear.

Whether it is a small business, a new startup, a sports team, a club, or a non-for-profit group, a t-shirt can help your organization. However, several choices have to be made when selecting a shirt, which is why it is so important to have a set goal in mind before being to create the perfect shirt. Besides, if you never set any goals, you’ll never reach them.

If you’re looking to start any sort of campaign, but aren’t exactly sure where to start, please contact us. Garment Graphics is ready and willing to help you through your next campaign. We can help you do anything from form a coherent and tangible marketing goal to putting the finishes touches on your logo so it’s ready for printing. Marketing can be a daunting task and we are here to help make it easier for you. You can check out our website at GarmentGraphics.com, call us at 520-544-0529, or email us at scott@garmentgraphics.net. Keep checking back at our blog for more ideas on how to select the perfect t-shirt.

Tags: Attitude, fashion tee, Fundraising, Screen Printing, T-shirts
Posted in Brand Management, Breast Cancer Awareness, Cause Related Marketing, Customer Retention & Enthusiasm, Employee Recruiting, Retention & Enthusiasm, Perspectives | No Comments »

NEW Port & Company® – Polypropylene Cinch Pack. (B157)

February 17th, 2012

This is a new “cinch pack” from Port & Company. These bags are great for giveaways or using to unify groups. For instance, a customized bag can be useful for a club soccer team. The backs are perfect for holding a soccer ball, basektball, shoes, or other small and medium sized items. They also come in handy as day packs for hiking. These packs start at a low price and come in a variety of colors like black, hunter, lime, navy, peanut brown, pink, red, and royal.

Blue Red Lime Black

A practical, reusable cinch pack for events, promotions and giveaways.

100 gram, 100% polypropylene
Black drawcord
Bottom grommets
Dimensions: 16.5″h x 14.5″w

Bags not intended for use by children 12 and under.

Starting At: $1.49

Click a swatch below to change colors.

Tags: Bags, fitness, Fundraising, Hats and Bags, New Products, Port & Company
Posted in New Products | No Comments »

Are Americans buying American Again?

February 17th, 2012

The inspiration from this blog came from an article in time magazine. To read the entire article, click here.

Events like the The Great Depression, World War II, and the Cold War engrained the idea of buying American products in the U.S. market. According to a new study by J.D. power, the percentage of American’s who are buying American has increased. This year, 14% of American’s are avoiding foreign imports of cars because of their origin. On the other hand, only 6% of Americans avoiding American products for being from the United States, an all time low. These figures, along with the recent raise in sales of American car companies is showing that consumers are not just talking about buying American, they actually are buying American.

In addition to all that, another study shows that 65% of high-end shoppers in the states prefer to buy American. In general, it appears as if the recession has sparked a bit of patriotism. Companies are beginning to advertise “Made in the U.S.A.” with more prevalence as well. One shocking statistic from ABC states that if every American spent $3.33 more of “American” goods each week, then 10,000 more jobs would be created in the U.S.

Garment Graphics has loads of “Made in the USA” products to choose from. For instance, to see an “All American T-Shirt” we offer, click here. Garment Graphics also offers hundreds of other American promotional products. If you are interested in purchasing some promotional items from the U.S.A., go to our main website at GarmentGraphics.net or contact us today.
And, just in case you missed it, here is one of our favorite Superbowl commercials from Chrysler titled “Halftime in America”.

Tags: Attitude, Made in America.
Posted in All American Products | No Comments »

NEW Port Authority® – Flexfit® – Cotton Twill Cap. (C813)

February 16th, 2012

This new hat comes from Port Authority. This hat is made with Flexfit technology which allows for maximum stretch and comfort. Because of the stretch, it comes in a convenient one size fits most. It comes in a variety of colors including black, charity pink, dark denim, forest green, kelly green, maroon, orange, stone, true navy, true red, true royal, and white. These hats are great for embroidery on the front or back.

White Navy Royal Red

With unique Flexfit styling, this budget-minded cap has incredible stretch and comes in a variety of colors. A silver contrast underbill completes its casual look.

Fabric	98/2 cotton/spandex
Structure	Structured
Profile	Mid

Tags: cap, Embroidery, Garment Graphics, New Products, Staff, Team Building
Posted in New Products | No Comments »

New! BALL USB PEOPLE (US1202)

February 10th, 2012

This is one of my favorite new products from Sweda. This USB flash drive doubles as a creative key-chain. These “USB People” are just that. The item features a large head that holds the USB drive “body” inside. It can easy fold out for use. These creative little men can be imprinted upon and given as employee incentives or to loyal customers to generate excitement or to potential customers to develop new accounts. There are many different designs to choose from that include clothing colors or even occupation. This USB man is of course fully functional with any computer or USB drive.
Business Man
Clever, lightweight, 3D ball shaped USB people key tag, Split ring attached, Head opens to reveal the body and USB flash drive

Tags: Holiday Gift Idea, New Products, Promotional Products
Posted in Customer Retention & Enthusiasm, Employee Recruiting, Retention & Enthusiasm, New Products, Promotional Products Marketing | No Comments »

NEW Nike Golf – Elite Series Dri-FIT Heather Fine Line Bonded Polo. (429438)

February 9th, 2012

This polo is one of the news products from the Nike Golf line. Nike Golf makes high quality polos with their signature Dri-FIT technology so they keep you cool, dry, and comfortable in all temperatures. Polos like these are fantastic for golf events or fundraisers as well as employee uniforms. They seamlessly combine a professional and athletic look into one great polo. They look great with embroidery on the left breast, the back below the collar, or on either sleeve.

NAvy Deep Royal Black
Engineered with a bonded collar and placket, this progressive style performs with Dri-FIT moisture management technology. An ultrafine heathered texture gives this high-tech shirt sophistication. Self-fabric collar. Heat transfer label for tag free comfort. Three-button placket. Dye-cut buttonholes and pearlized buttons with metal rims. Open hem sleeves. Side vents. Contrast heat transfer Swoosh design trademark on center back neck. Made of 4.87-ounce, 90/10 polyester/spandex Dri-FIT fabric.

Tags: Embroidery, New Products, Nike, polos, Staff
Posted in Corporate Gifts and Incentives, Employee Recruiting, Retention & Enthusiasm, Holiday Gift Ideas, Staff Polos and Apparel | No Comments »

NEW District Threads® – Juniors Cotton/Spandex Banded V-Neck (DT247)

February 8th, 2012

This new item comes from District Threads. District Threads is a company that focuses on a more youthful look in their clothing style. This new v-neck is a prime example. The shirt is a cotton spandex blend, so it offers the comfort of a cotton shirt with the stretch of spandex. These would make perfect shirts for groups and organizations made up primarily of teenage and younger aged women. Besides yellow and white, the shirt also comes in ice blue, new red, purple, and black.
Yellow White
With the right amount of spandex for exceptional stretch, this feminine v-neck has a fun look thanks to its banded hem.
4.1-ounce, 95/5 cotton/spandex
Wide rib knit at crossover v-neck and hem
Set-in cap sleeves with double-needle cuffs

Tags: District Threads, New Products, V-neck
Posted in New Products, School Uniforms, Spirit & Fundraising, T-shirts, Screen Printing, & Embroidery | No Comments »

The Do’s and Don’ts of Stress Relievers

February 6th, 2012

Stress relievers can be an incredibly useful promotional product, if used correctly. Stress relievers are a fun item that can generate excitement among your customers. They are spongy, palm sized, and can often stay on the desk of a client for years. However, there are factors you should consider before ordering any stress relievers. Read some of the do’s and don’ts of stress relievers below.

DO use a creative shape or design for your stress reliever. For instance, if your in realty, use a house shaped stress reliever. A school can use an apple shape, a school bus, or even a pencil. They’re are plenty of shapes to choose from: people, animals, symbols, or shapes. Any group or organization can find a creative and relevant design for a stress ball.

DON’T put too much information on a stress reliever. An imprint on a stress reliever should be more iconic than anything else. Too much information, like an address or long message can make a stress reliever seem messy and unorganized. Keeping a stress reliever short, simple, and iconic will make them more effective. In addition, don’t use more than two colors on an imprint. Your logo or design should boldly stick out from the background color of the stress reliever and most stress relievers only offer one color imprints.

DO use stress relievers for events like trade shows, fundraisers, or awareness campaigns. Stress relievers are easy, simple, and fun products. More importantly, most people don’t throw away stress relievers. Instead, they usually keep them by their work-space or in their home, which makes them that much more effective as promotional products. Stress relievers are an easy item to give away that that stay in the hands of your customer, so you’ll stay in their thoughts as well.

DON’T buy low quality stress relievers. People will often hold on to stress relievers for a long time, which means that they might end up in the hands of children. Low quality stress relievers break or tear easily. In addition, stress relievers often end up in the hands of children. If they are low quality, they may be made out of lead or other dangerous and toxic materials. Garment Graphics always orders from vendors with safe, lead and toxic free, stress relievers.

Tags: Cause Marketing, Monthly Topic, Promotional Products, Stress Relievers
Posted in Brand Management, Employee Recruiting, Retention & Enthusiasm, Promotional Products Marketing | No Comments »

Case Study: Stress Relievers

February 4th, 2012

Banana Stress Reliever Client Information: A local advertising consultant company.

Objective: To provide the sales force with a tool to secure appointments with prospective customers and generate interest and excitement from current accounts.

Solution: Making an instant and amusing impression, the company offered its independent sales partners a three-phase, direct mail campaign that could be easily personalized. The first mailing was a custom-designed cereal box including a letter, a catalog and, continuing the breakfast theme, a banana stress reliever. One week later a second mailing was delivered containing a business card and an imprinted egg stress reliever with the message to recipients the sales rep has been “egg-specting” a call. Finally, a third piece was mailed: a chicken stress reliever and letter. The light and sunny campaign was well-received and delivered not only with laughs but also with a persuasive demonstration of the firm’s creativity and humor, resulting in an overwhelming positive response from recipients.

Result: Several sales partners have been asked to quote and help design a similar campaign for their customers and prospects. Participating sales partners saw an average sales increase of 27 percent during the two months following the launch of the program. Chicken Stress Reliever

Tags: Promotional Products, Stress Relievers
Posted in Customer Retention & Enthusiasm, Employee Recruiting, Retention & Enthusiasm, Promotional Products Marketing | No Comments »

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