July 4th, 2017

What Does Your Hat Say About You?

How many times have you worn a hat that doesn’t have ANY sentimental value to you? Probably never. As individuals with preferences, we like the idea of being able to identify ourselves through what we wear, what sports team we like, or what we’ve accomplished.

According to the Promotional Products Association International, hats in particular are trending as one of the market’s leading promotional items, with 16% of the U.S. population owning promotional hats, specifically.

Hats can say a lot about you as an individual, but they can also say a lot about your company when used as a promotional marketing item. Garment Graphics is “your trusted partner to make your message matter.” We can help you create a one-of-a-kind hat that represents your company and message in a memorable and fun way.
There are endless ways to brand a hat and have it say something about you, including: military service, corporate business ownership, charity and nonprofit involvement, and event attendance.

With the patriotic season approaching, think about how many times you’ve met or identified a war veteran. How did you know they were involved in the military? They may have wearing a hat to indicate it.

Garment Graphics owner Scott Polston spent many years selling cars, and he tapped into a pattern he noticed with customers. Sometimes he was able to recognize if a veteran or someone in the service was looking for a car based on the hat they were wearing!  It became an easy conversation starter, helped close a few extra sales, and gave Scott an opportunity to express his gratitude for their service.

This Independence Day, if you see service men or women, don’t forget to thank them!
When you’re thinking about your next promotional item, give the trend of promotional hats a try.
From the Staff at Garment Graphics,

Happy Patriotic Season!   (Memorial Day, Flag Day, July 4th, Veteran’s Day)

 

If you’d like to see how you can get custom promotional hats for
your next event, contact Garment Graphics today to get started
with your FREE online proof:

Hat Inquiry 

June 28th, 2017

5 REASONS PROMOTIONAL HATS ARE YOUR NEXT SECRET WEAPON

There’s no question that promotional products are an effective marketing tool, with the Promotional Products Association International showing that 94% of consumers remember a promotional product they were given, and 69% keep said product. However, hats in particular are trending as one of the market’s leading promotional items – 16% of the US population owns one!

Hats are a great option for your next promotional product campaign because they are:

  1. One-Size-Fits-All

While there are a number of exceptions to this rule, it’s extremely easy to buy one style of hat that fits all its intended recipients. This makes the ordering and sizing process simple, saving you or your organization both time and money!

2.       Sophisticated in Design:

The decoration of hats is unique to many of the promotional product printing processes in that it’s almost exclusively done in embroidery. Embroidery as a decoration method suggests a level of sophistication that gives the company or organization a higher perceived value.

3.       Versatile:

While some promotional items are constrained to a particular season or event (like totes for tailgating season, beer cozies for hot summer months, stationery supplies like pens and notebooks to be used in the office, etc.), hats are unique in that they surpass many of these constraints. Hats are worn by all ages, all year round, in a variety of settings – making it a perfect product for maximum exposure.

4.        Highly Visible:

Hats are made to be worn, and by their very nature are a display that is seen right at eye level. This highly visible “walking advertisement” can work as conversation starter, talent magnet, or agent of increased brand exposure.

5.       Encourage the “Rule of Reciprocity:”

Because hats are among some of the most popular, and most held-on-to promotional items, these sorts of products elicit what is known as the “rule of reciprocity.” The idea that by giving someone something that they enjoy and keep, they are more inclined to reciprocate with their business.

PROMOTIONAL HATS IN ACTION

If you’d like to see how you can get custom promotional hats for your next event, contact Garment Graphics today to get started with your FREE online proof:

Contact/Survey Form Link

Hat Inquiry 

 

 

 

 

 

 

 

 

 

(520)-544-0529

220 W Fort Lowell Rd. Tucson, AZ 85705

 

 

Sources:

http://www.sageworld.com/blog/index.php/2015/04/30/25-insane-but-true-facts-about-promotional-products/ http://www.corporatehats.com/

https://24hourdigitizing.com/blog/the-power-of-custom-hats/ https://www.charlotteseofirm.com/benefits-custom-embroidered-hats-business/ http://www.impact.ms/ppai-study-confirms-effectiveness-of-promotional-products/ https://boss.blogs.nytimes.com/2011/07/18/the-surprising-power-of-promotional-products/?_r=0 https://elevatepromo.com/wp-content/uploads/2014/09/promo-power.pdf http://www.asicentral.com/asp/open/research/impressionsstudy/impressions-study-2013.pdf

NEW Port Authority® – Ranger 3-in-1 Jacket. J310.

November 20th, 2011

This jacket is quite literally customizable for any weather condition. It has a comfortable plush jacket that can be used on dry cool days, a waterproof shell for rainy and snowy days, or the two can be combined together to keep you dry, warm, and stylish. These jackets are perfect for embroidery the upper left or on the back, for either jacket!
DarkCadmiumOrangeInsignia BlueBlack
The Ranger 3-in-1 Jacket offers three great layers for one great price. Wear the plush microfleece jacket on cool days; the critically seam-sealed, waterproof shell on rainy days; or combine the two for winter-ready protection.

  • 100% polyester shell with PU coating
  • 100% polyester lining
  • 3000MM waterproof rating
  • 3000G/M2 breathability rating
  • Detachable hood with adjustable self-fabric tab, drawcord and toggles
  • Storm flap with hook and loop closures and chin guard
  • Two-way zipper
  • Angled zippered chest pocket
  • Front zippered pockets
  • Half elastic, half self-fabric adjustable tab cuffs with hook and loop closures
  • Port Pocket for easy embroidery access
  • 100% polyester microfleece inner jacket has an anti-pill finish and open cuffs with spandex binding
  • Open hem with drawcord and toggles

 

District Threads® – Knit Hat with Earflaps. DT604.

November 15th, 2011

It’s finally getting to the point where the temperature here no longer makes me think of Arizona as barren wasteland and as a place where it’s actually enjoyable to step outside. Still, as it cools down, the days of cold  temperature is not far away. Granted, it will get considerably colder in other parts of the country in comparison to here, however, it’s still necessary to bundle up come late December and January. Garment Graphics has hundreds of promotional products built for keeping you warm, including knit hats from District Threads. These hats are particularly popular among teenagers and young adults. They are warm, stylish, and can be easily customized through embroidery anywhere on the hat. If your looking for other options in winter wear apparel like beanies, jackets, sweatpants, or anything else you can possibly think of, give us a call at 520-544-0529. We are happy to help you with your apparel needs.

NavyBlackChocolate

Heather GrayPink

With its fun tassels and earflaps, this knit hat is as comfortable on the streets as it is on the slopes. The side tassels are removable for a different look.

Fabric 80/20 wool/nylon; 100% polyester fleece lining

One Size Fits Most

NEW Port Authority® – Dry Shell Jacket. J309.

November 10th, 2011

It’s getting colder outside. Its about time for a new jacket. Or possible even several jackets for you and your company.

These jackets are great for printing on and can make you look professional while showing off your logo.
BlackNavyRich Red

With an ottoman weave texture and colorblocking, you won’t sacrifice style to stay warm and dry.

Our Dry Shell Jacket is critically seam sealed for waterproof protection and features an adjustable hood for full coverage.

  • 100% nylon shell with PU coating
  • 100% mesh upper-body lining, 100% polyester lower-body and sleeve lining
  • 3000MM waterproof rating
  • 3000G/M2 breathability rating
  • Hood with adjustable self-fabric tab, drawcord and toggles for adjustability
  • Storm flap with hook and loop closures and chin guard
  • Two-way zipper
  • Zippered chest pocket
  • Interior cell phone pocket
  • Interior mesh and zippered pockets
  • Front zippered pockets
  • Half elastic, half self-fabric adjustable tab cuffs with hook and loop closures
  • Port Pocket for easy embroidery access
  • Open hem with drawcord and toggles for adjustability

Port & Company® – Sweatpant with Pockets. PC90P.

November 7th, 2011

Let’s be honest with ourselves. If we had a choice between doing something productive or sitting on a couch wearing sweatpants while doing nothing, most of us would take the latter. I know I would. Those of you that would honestly take the first option, I envy your unnatural dedication to a task. So, that being said, sweatpants aren’t just for Rocky montages. Everybody loves sweatpants. Garment Graphics has has vendors that offer all sorts of sweatpants and similar types of apparel. The sweatpants being featured in this blog comes from Port and Company through San Mar. Other vendors like Boxercraft, Bodek and Rhodes, and Ash City all have fantastic options as well. These sweatpants are an excellent choice for anyone. They are  comfortable and inexpensive which makes them a great choice for anyone. Sweatpants can also be customized in a varsity of ways such as thigh or butt print. If you want to think through any of our apparel vendors, check out our catalogs here.
BlackGrayNavyWhite
A sporty essential, priced to please.

9-ounce, 50/50 cotton/poly fleece
Elastic waistband and cuffs
Drawstring at waist
Side pockets

Hanes Ultimate Cotton – Full-Zip Hooded Sweatshirt. F283.

November 5th, 2011

When it comes to winter apparel, nothing is more popular among teenagers and young adults than hoodies. For some reason, particularly in Tucson where multiple layers are unnecessary for the winter months, high school and college kids are nearly always wearing hoodies. Point being, these are very popular. The hoodie shown below is a full zip. In general hoodies are either full zip or just pull overs and both are popular styles. This style come in Navy, Forest Green, Deep Red, Light Blue, Maroon, Deep Royal, and White (all shown below). Hoodies also make for fantastic promotional products because of the possibilities for customization. They can be screen printed on the back or front. They can also be easily embroidered on the the left or right breast. If your intersted in this hoodie, or one like it, email us at scott@garmentgraphics.net. We’d be happy to help  you for your next idea with apparel.

NAvyDeep ForestDeep RedFlat BlueMaroonRoyalWhite

  • 10-ounce 90/10 cotton/poly PrintPro® XP fleece
  • Jersey-lined hood with grommets and drawcord
  • Set-in sleeves
  • Front pouch pockets
  • Coverseamed waistband
  • Hanes EasyColor program, haneseasycolor.com
  • Light Steel is 85/15 cotton/poly.

NEW Columbia® – Crescent Valley™ 1/2-Zip Pullover. XM6426.

November 1st, 2011

This professional pullover jacket is perfect for active or causal wear. It’s material makes it light and comfortable while keeping you warm. This are great for custom embroidery on the upper left chest, and possibly even on the back.
NavyCharcoalBlack
A super lightweight layer for crisp morning hikes or the daily commute. An anti-pill finish and stitching details add modern style. Features open cuffs and an open hem. Contrast Columbia logo embroidered on upper right sleeve. Made of 100% polyester featherweight microfleece.

Another look at the sucess (or lack thereof) of QR Codes

October 28th, 2011

Over the summer we had a blog that discussed the future of QR Codes. The article that inspired the blog post stated that they would soon be replaced by something called NFC codes. Read the blog here if your interested in learning more.

The article that inspires this blog come from Linked In.  The author, Sean Cummings, believes that the QR code is nothing more than a cheap marketing gimmick and he offers a strong argument why. Granted, there have been some incredibly creative uses of QR codes,  like a QR Code haircut (see below). However, the QR codes used by business have been generally unexciting and bland.

haircut

Sean created his own social experiment by holding up a QR code to random people on the street and asking them what it was. Only 11 percent of people correctly identified it as a “QR code” or “Quick Response Code”.  Another 29 percent responded with, “some barcode thingy”. Seven percent claimed it was a Magic Eye 3D picture, and the other 53 percent was made up of various guesses.

So, the fact only 40% of people have any idea of what the square piece of code is, is bad enough. However, when coupled with the fact that it is prevalent enough in advertising today that almost every American has seen it on some type of billboard or other form of media makes that number even more discouraging for QR codes.

However, it doesn’t end there. Out of the forty percent that identified it as a barcode, only 35 percent correctly answered that it can be scanned with a smartphone. Out of that 35 percent, only 45 percent successfully scanned it with there phone and it took an average of 47 seconds.

Interesting, Cummings points out, considering some codes are being put on buses and highway billboards. You don’t have to be head of a marketing firm to understand why that doesn’t make total sense.

Also, if you do that math, that means, out of every 100 people, that’s six that have the knowledge and capability to scan a QR code. And, considering the time and inconvenience it takes to scan a code for, normally, little to no payoff, it’s  doubtful those six people will take the time to scan the code. Granted, Cumming’s survey was incredibly limited in size, nonetheless, I get the feeling his numbers aren’t far off from the real thing.

Though Cummings did not mention it in his article, we felt it would be worth mentioning that QR Codes are being made that install trojans or other malware onto your  computer. Because of the rise in popularity and well as the simplicity of the barcode, many hackers have been putting up malicious codes, sometimes even over other QR codes. If you are a smartphone user and QR Code scanner, just be careful what you scan.

All that being said, here’s a QR code for you to scan. Scan it to go to our Facebook.
QRcodeFB
What do you think? Are QR codes dead and gone? Or will they just take some more assimilation to get used to? Let us know in the comments.

NEW District Threads® – Vintage French Terry Track Jacket. DT134.

October 25th, 2011

This soft jacket zip up jacket looks stylish ad contemporary while staying professional. These are great for sports teams looking to stay warm or anyone who wants to look good in chilly weather.
NavyBlue

BrownCharcoal

Ultra-soft cotton combines with tonal stitching and raw edges to evoke a heritage look in this track jacket.

  • 9-ounce, 100% French terry cotton
  • Contrast neck tape
  • Rib knit collar, cuffs and waistband
  • Raw edges at cuffs and waistband
  • Twill tape detail from collar to cuff
  • Metal zipper
  • Front pouch pockets