Studies have shown that promotional products are the most effective form of advertising, over media, print, and even social media. Even though the internet has seemed to infiltrate itself into every part of our lives, things like snail mail can still be used in marketing and advertising. Of course, things like snail mail and email can sometimes have low open or response rates. But think about this. A letter that has a promotional product in it has a 50% better chance of being successful than one without!
Of course, putting a promotional product in a small letter is a difficult task. What kind of product can use that is small enough, thin enough, and lightweight enough to fit in a regular envelop and still interesting and effective? One of Garment Graphics favorite choices are Seed Paper Products.
Seed Paper products are fun and eco-friendly items that are usually made out of recycled fibers. The recycled fibers give the items an interesting an unique texture that is sure to grab the users attention. If that isn’t enough, most products can be printed on with bright and vibrant colors, so the product can be as fun to look at as it is to hold.
One of the more common and inexpensive Seed Paper Products is bookmarks. There are several different types of bookmarks to choose from, but they all have a few things in common. Seed Paper Products are some of the most eco-friendly products available today. Every bookmark is made of 100% recycled paper that is earth friendly. All bookmarks also have seeds inside them or on them. One version of the bookmarks (seen below on the left) are bright eye and eye catching prints of up to four colors. The bottom can be easily detached and planted anywhere. The seeds themselves are attached with a non-toxic glue and the bookmark includes instructions for planting. Flower types include the Texas Bluebonnet and Forget Me Nots. The bookmarks on the bottom right are handmade out of biodegradable fibers. In this case the entire bookmark can be planted in the ground with seeds that vary by the bookmark shape. The bookmark comes with a short set of instructions that also includes your logo.
Now you might be thinking, what good is the bookmark if they just plant it? Well, if your customers plants the bookmark, every time they water the plant or see it growing, they instantly associate the beautiful plant with you and your company, a nice thought. If they keep the bookmark, your customer thinks of you every time they open or close a book. If that isn’t a win win situation, I don’t know what is.
Of course, to be a eco-friendly, biodegradable, and fun promotional product with a seed, it doesn’t have to be a bookmark. Seed Paper makes products that are plantable in all sorts of shapes. Shapes like shoes, keys, guitars, a cow, or even a tree (how ironic is that?) are all available and they are also inexpensive so you can get a larger return on your marketing investment.
Cool and creative promotional products will catch the attention of your customers. Print and television ads are becoming less and less effective. However, promotional products have been used for over 200 years are they are still going strong. Want to create new accounts? Send potential customers a plantable dollar sign shape along with a letter telling them how you could benefit them financially. Looking to reactivate accounts or increase repeat sale? Send current accounts a plantable elephant telling them elepants never forget, and you haven’t forgotten about them either. Even if they don’t pick up the phone and call right away the promotional product will keep you exactly where you want to be, in the mind of your customer.
If your interesting in using plantable items or any other promtional products to help boost your business, contact us today! We can be reached by phone at 520-544-0529 or by email at scott@garmentgraphics.net. You can also visit our website at www.garmentgraphics.net. You can even come visit us at 220 W Ft Lowell Rd, Tucson, AZ 85705!
Garment Graphics is celebrating our 20th year of business in Tucson and we are still going strong. We can help you solve your marketing problems through the power of promotional products!
